# 345 Seth Godin on The Song of Significance and It's Impact On Teams

**Episode 345** welcomes back Seth Godin for his 2nd appearance. Seth is launching his new book, *The Song of Significance: A New Manifesto For Teams*

## About Seth

Hi. I’m Seth Godin. I’m a [teacher](https://vimeo.com/72198232), and I do [projects](https://seths.blog/2014/07/thirty-years-of-projects/).

For more than thirty years, I’ve been trying to turn on lights, inspire people, and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

I’ve spent most of my professional life as a writer. I’ve published 19 bestselling [books](https://smile.amazon.com/Seth-Godin/e/B000AP9EH0/ref=sr_tc_2_0?qid=1527282070&sr=8-2-ent). These books are a great way to go deep into a concept, and I think many of them stand the test of time.

Along the way, I’ve found countless detours, and interesting [projects](https://seths.blog/2014/07/thirty-years-of-projects/) designed to inspire and entertain you as you continue to do your work.

My latest book is called [THIS IS MARKETING](https://www.seths.blog/tim). It’s a bestseller.

The one before that was called [Your Turn](https://www.yourturn.link/). It’s illustrated and shareable and provocative. I hope you’ll invest a few minutes to see what you’ve been missing.

In 2015, I created the [altMBA](https://altmba.com/). It’s a life-changing 30-day workshop and it’s entirely possible it will change your life.

More than 60,000 people have taken my online courses, including [The Marketing Seminar](https://themarketingseminar.com/) and several on [Udemy](https://www.udemy.com/user/sethgodin/).

I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read my free ebooks on the [placebo](https://seths.blog/2014/03/thinking-about-placebos-a-new-ebooklet/) effect and [education](http://www.stopstealingdreams.com/). And there are five [TED](https://www.google.com/search?q=seth+godin+ted+talks) talks.

**Go, make a ruckus.**

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