#369 Nir Eyal on How To Manage Distractions And Build Routines To Become Highly Productive - Just Get Started

## Sep 26· [Just Get Started](https://open.spotify.com/show/2FjLPVWfahX1rT0MMFhxvD?go=1&sp_cid=f960ef965a7a2b88ebcd33d37a3b0e33&utm_source=embed_player_p&utm_medium=desktop)

Episode 369 welcomes back Nir Eyal, who writes, consults, and teaches about the intersection of psychology, technology, and business.

## About Nir

[**Nir Eyal**](https://www.nirandfar.com/book-nir-eyal/) writes, consults, and teaches about the intersection of [psychology](https://www.nirandfar.com/consumer-psychology-articles/), technology, and business. Nir previously taught as a [Lecturer in Marketing](https://www.gsb.stanford.edu/insights/super-power-tomorrow-being-indistractable) at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by _The M.I.T. Technology Review_ as, “The Prophet of [Habit-Forming Technology](https://geni.us/hooked-naf).” _Bloomberg Businessweek_ wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, [_Hooked: How to Build Habit-Forming Products_](https://geni.us/hooked-naf) and [_Indistractable: How to Control Your Attention and Choose Your Life_](https://geni.us/indistractable-naf).

_Indistractable_ received critical acclaim, winning the [Outstanding Works of Literature Award](https://blog.book-pal.com/industry-news/awards/winners-for-the-2019-outstanding-works-of-literature-owl-award-announced) as well as being named one of the [Best Business and Leadership Books of the Year by Amazon](https://www.inc.com/jessica-stillman/the-20-best-business-leadership-books-of-year-according-to-amazon.html) and one of the [Best Personal Development Books of the Year by Audible.](https://www.audible.com/ep/best-of-the-year-audiobooks-2019-self-dev?pf_rd_p=cc46c6f1-428d-4647-80f3-2ba0cb31f749&pf_rd_r=XQC1XKG7E65FY1J2D76Z&swcfpc=1) [The Globe and Mail](https://www.theglobeandmail.com/business/careers/management/article-top-10-business-books-of-2019/) called _Indistractable_, “the best business book of 2019.”

In addition to blogging at [NirAndFar.com](https://www.nirandfar.com/), Nir’s writing has been featured in [_The New York Times,_](https://www.nytimes.com/2020/03/12/well/family/coronavirus-school-closings-homeschooling-tweens-teens.html) [_The Harvard Business Review_](https://hbr.org/2014/11/how-customers-get-hooked-on-products), [_Time Magazine_](https://time.com/author/nir-eyal/), and [_Psychology Today._](https://www.psychologytoday.com/intl/blog/automatic-you)

Nir invests in habit-forming products that improve users’ lives. Some of his past investments include [Eventbrite](https://www.eventbrite.com/) (NYSE: [EB](https://seekingalpha.com/symbol/EB)), [Anchor.fm](https://anchor.fm/) (acquired by Spotify), [Kahoot! ](https://kahoot.com/) [KAHOOT-ME.OL](https://finance.yahoo.com/lookup?s=KAHOOT-ME.OL), [Canva](https://www.canva.com/), [Homelight,](https://www.homelight.com/) [Product Hunt](https://www.crunchbase.com/organization/product-hunt), [Marco Polo](https://apps.apple.com/us/app/marco-polo-live/id912561374), [Byte Foods](https://bytetechnology.co/), [FocusMate](https://www.focusmate.com/), [Dynamicare](https://www.dynamicarehealth.com/), [Wise App](https://www.wiseapp.live/), and [Sunnyside](https://www.sunnyside.co/).

Nir attended The Stanford Graduate School of Business and Emory University.

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